Wednesday, November 4, 2009

Give an example of where Breadcrumbs are used in an effective way.

Find an image where the form and content conflict and discuss.

What is wrong with this image? Besides the blatant sexism and rhetorical fallacies used to sell the product we know as Lysol, this ad uses the CRAP Principles fairly well but color is one piece that conflicts with the text. Since everything is black and white, it diminishes the contrast between text and image. The alignment appears to be fairly accurate and their is certainly repetition involved (talking about how great Lysol works), and proximity of the texts and images is also seem to well put together. When I saw the image, I expected to find before and after pictures of the woman like most ads have now. These images would not only attract the viewer but add sorely needed contrast as well as to get the viewer to buy the product in hopes of improving their marriage.

The main flaw in this image is it's argument. The idea that the image sends to the reader blames women and their sexuality for happiness disappearing in a marriage to sell Lysol? Is it just me or is that preposterous. Seriously, Lysol is not something I would want to touch and definitely not to use in place of soap as its purpose is to clean and purify surfaces. Not to mention their is no place on the ad that gives any scientific argument to tell the customer how much to use and verify that Lysol won't hurt women. To make matters worse, there is no place on the ad where there were studies done and that doctors approve the product for human use.

The three locks that dominate the top image are important because they portray a desperately weak, ignorant, woman that is filled with doubt, completely dependent on her husband and looks for a magic cure "Lysol" to get his love back and "unlock" the door to him. It reminds me or damsel in distress tales only much more overtly sexist. I'm not too surprised by the portrayal of the woman as the ad appears to be from 1950s but the ideology is dangerously patriarchal. For all we know, the husband may be cheating (which would also cause neglect) your guess is as good as much, but the promotion of simple-minded woman is completely centered around serving her man's needs is an outdated insult and just make every reader outraged at the portrayal of housewives.